Ahorita | Coffee Branding & Packaging
Advanced Problems in Graphic Design | Fall 2022 | University of Missouri- St. Louis
Problem: Develop a new coffee company brand, which you will apply to beverage packaging and digital branding.
Solution: I based my brand on a traditional Mexican coffee, Cafe de Olla, as my foundation for the design. I used lively colors to capture the colorful traditional Mexican textiles. I have a personal connection to the blend Cafe de Olla, as my family would brew this beverage at family gatherings and spend quality time together. This brand represents said gathering by creating a friendly, welcoming design for those seeking a modern twist to Cafe de Olla.
LOGO
Packaging flat
Applications
Iced coffee carrier
To-go cup
Pastry sleeve
Initial Iterations
